Yang Jia automobile made a brilliant debut at the 14th China (Liangshan) special purpose vehicle Exp

The 14th China (Liangshan) special purpose vehicle exhibition in 2018 was grandly opened in Liangshan International Convention and Exhibition Center on September 17. Through the holding of special purpose vehicle exhibition, give full play to the influence and radiation driving role of national special purpose vehicle industry base, and promote the exchange and cooperation between domestic and foreign special purpose vehicle manufacturing enterprises, parts manufacturing enterprises, automobile trading companies and related industries. At the exhibition site, cans and other models from Shandong Liangshan Yangjia Automobile Manufacturing Co., Ltd. appeared, attracting many domestic merchants to watch. More than 100 cars were ordered on the first day of the exhibition.

The reporter learned at the scene that Yangjia Automobile Manufacturing Co., Ltd. adheres to both product differentiation innovation and brand culture innovation, and infiltrates corporate culture into brand construction. Vigorously promote the brand strategy of "Yangjia" Progress has been made and remarkable results have been achieved. "Yang Jia" and "Tu" trademarks have been successively rated as "famous trademark of Shandong Province" and "Shandong famous brand". In 2017, they won the "China famous trademark", further enriching the cultural connotation of the brand and serving as a brand building has injected new vitality. Last year, the company used new technologies, new materials and new processes to develop new types of cementing cement truck, lower row flour truck, lightweight engineering truck, aluminum alloy skeleton truck and other new models, which were well received With the favor of the market and customers, the company was awarded the "provincial enterprise technology center".

"In the process of technological innovation, the company will pay unrelenting attention to the three things of tooling, technology and craftsmen, and carry out technological innovation continuously.". Yang Helian, chairman of Yangjia company, said, "In the coming period, we should still take cost reduction and efficiency increase as the main line, take new product development as the driving force, strengthen management and technological innovation, vigorously promote product structure adjustment, vigorously develop circular economy, further improve the variety quality advantage and operation control potential, change to the 'connotative improvement' of mechanism innovation, scientific and technological innovation and management innovation, and constantly improve the core competitiveness of enterprises Struggle. "